Dr. Mahuya Adhikary is an Assistant Professor in the Department of Management at Sister Nivedita University, Kolkata. Dr. Adhikary has about 12 years teaching and research experience in various academic institutions. She has worked as an Assistant Professor at Budge Budge Institute of Technology, Kolkata. She has also worked as a Guest faculty in Calicut University, Kerala and as a faculty in ICFAI University, Hyderabad. She is a gold medallist from Jadavpur University, Kolkata. She has a few publications in various national and international peer reviewed journals and edited books published by highly reputed publication houses. She has co-authored business case studies that are published with the European Case Clearing House (The Case Centre).